An MVP isn't a smaller version of the final product — it's the fastest honest test of your riskiest assumption. We compress that test into eight weeks.
Weeks 1–2 are discovery: we map the user journey, agree the single metric that proves the idea, and cut every feature that doesn't serve it. Most roadmaps lose half their scope here, and they're better for it.
Weeks 3–6 are build. A small pod — product, design and two engineers — ships in weekly increments against a clickable prototype. Real users see it every Friday, and their reactions reshape the next week.
Weeks 7–8 are hardening and launch: instrumentation, a basic admin, and the analytics needed to read the result. We hand over a product you can put in front of investors or customers, plus a clear read on whether to double down or pivot.
De-risking isn't about building less — it's about learning sooner. Eight weeks is enough to know.